The pet supplies e-commerce market is rapidly growing, with new opportunities and challenges emerging for brands and retailers that are looking to capitalise on this trend. With the rise of online shopping, pet owners are more and more turning to the internet for their pet-related needs, with a large increase since the Covid-19 pandemic. In 2020 the global pet care e-commerce market was valued at $38.36 billion with Europe being the major market. Euromonitor International, a market research company, reported that the e-commerce channel’s share of the global pet care market increased from more than 10% in 2017 to over 20% in 2020.
This article will explore the opportunities and challenges associated with the booming pet supplies and products e-commerce market, examining the current landscape and providing insights into how online businesses can take advantage of this rapidly-evolving sector.
Overview of the Pet Supplies and Products E-Commerce Market
The pet supplies and products e-commerce market is a rapidly growing sector within the overall e-commerce industry. According to market research, the global pet care e-commerce market is expected to reach a value of $87.43 billion by 2027, growing at a CAGR of 12.49% from 2020 to 2027. And it is assumed that nearly one-third of global pet care sales will be made through e-commerce by 2026.
This growth can be attributed to several factors, including the increasing number of pet owners worldwide, the rising demand for pet food and pet care products, and the increasing availability of online pet supplies and products. Additionally, the development of innovative pet products, the increasing number of pet-friendly services, and the growing trend of online shopping are all contributing factors to the growth of the pet supplies e-commerce market. With the rise of pet owners, the demand for pet products such as pet food, toys, and accessories is also higher.
The global pet care e-commerce market can be broken down by pet type, including dogs, cats, and other types of pets. Among these categories, the market share for dog-related products is the highest. This is likely due to the widespread popularity of dogs as pets. They are often chosen for their loyal and affectionate behavior towards humans, and many people find that having a dog can help reduce feelings of depression and stress. As a result, the demand for dog-related pet care products is likely to remain strong in the e-commerce market.
